4D

For DTC heritage food + beverage founders

Five reel ideas your customers will actually screenshot — built for heritage food brands like yours.

For founder-led DTC food + beverage — single-line moles, masas, hot sauces, mezcals, frozen meals, ferments. The system that drives Shopify sales and wholesale buyer interest for brands like Loisa, Fly By Jing, and Omsom.

  • 6-page branded PDF — your voice, three pillars, 5 production-ready reel briefs (hook, script, shot list, music), and a 14-day ship plan.
  • Strategic diagnosis — the revenue gap we see in your content and the whitespace move nobody else is making.
  • A tactical list of what we’d change about your last 12 posts.
  • Delivered to your inbox in about 90 seconds. Yours to keep.
Get your free teardown

Tell us about your brand.

Free. No call. Your info stays with us.

What’s in your teardown.

Three deliverables. All generated for your brand specifically — tuned to drive Shopify conversion, wholesale buyer interest, and Amazon discoverability — not vanity views.

01

Brand Voice Analysis

We read your bio, recent IG posts, and your website. You get back your audience, your differentiator, and the brand voice that resonates and converts.

02

5 Reels, Production-Ready

Each brief comes with a viral hook, script, detailed shot list, music direction, and a posting note. You can shoot all 5 this weekend.

03

Content Pillars

We identify the three pillars your content should rotate through — and we tell you which hook patterns are working in your sub-niche right now.

Behind the curtain.

The same content system we run for our own food brands. Here's what happens the moment you hit submit.

  1. 1Step 1

    You submit the form

    90 seconds. Five fields.

  2. 2Step 2

    Our system reads your IG and website

    Bio, last 12 posts, domain copy, sub-niche signals.

  3. 3Step 3

    AI analyzes 30+ posts

    Yours, plus your top three competitors’ winning reels.

  4. 4Step 4

    You get a branded 6-page PDF

    Delivered to your inbox in under 2 minutes.

In-house proof

We test every hook on our own food brands first.

Every hook pattern, pillar structure, and editing rhythm we use with food clients gets stress-tested on our own accounts first. We know which formats sell jars vs. which ones just collect views — and we'll only put the converting ones in your teardown.

Why we give this away.

Most agencies pitch you. We’d rather show you.

If our system gives you 5 reel ideas you can actually use, you'll know whether we're worth talking to. If it doesn't, you got 5 free reel ideas. Either way, you win.

Questions before you submit.

Is this actually free? What’s the catch?+
No catch. We'd rather show you what we can do than pitch you cold. If the audit is useful, you'll know whether we're worth talking to. If not, you got a free brand audit and we're happy you did.
How accurate is the AI?+
Accurate enough to be useful, not magic. We read public data only — your bio, captions, website copy, and your competitors’ top reels — and pattern-match against what’s converting in your sub-niche right now. If something looks off, ignore it. Most founders read it and go “huh, yeah, that’s us.”
What if my Instagram is small?+
That's fine. The audit works on any account with at least a bio and a few posts. We're looking at signal, not size. Most brands we work with were under 5K followers when they started.
What if I'm pre-launch or under $20K/mo?+
The teardown is still useful — you'll get a brand voice analysis, a pillar map, and 5 reel briefs you can shoot before launch. But the $2.5K/mo retainer fits best once you're at $25–40K/mo in revenue with retail or DTC traction. If you're earlier, take the free teardown and come back.
Does it work for non-Mexican / non-Latina founders?+
Yes. We've tuned the system across heritage food categories — Mexican, Caribbean, Asian-American (Korean, Vietnamese, Thai, Chinese), Middle Eastern, West African. The format-fit (story-led, hands-led, transformation-led) is universal across founder-led heritage food.
What happens after I submit?+
We'll send your audit to your inbox in about 90 seconds and may check in a few times to see if anything resonated. That's it — your info stays with us.
What if I want to talk to someone live?+
On the download page (after you get the email), there’s a link to grab a free 30-minute call. No pressure, no slide deck. You can also just reply to the delivery email.

Five reels, your brand voice, and the pillars to build a shelf around.

In your inbox in about 90 seconds.

Generate my reel teardown →

Free. No call required. Your info stays with us.